business development

Business Development: Waiting Is Not an Option

As many firms continue to hide under their desks waiting for the economy to improve, there is another group that continues to innovate, initiate & develop. The economy will once again turn favorably & it is these firms that will be poised to take advantage.

Business development is not a stagnant function; it needs to be always in motion regardless of market conditions. Unlike a car engine, it is not easily started once it has been shut down. Today we are dealing with very long sales cycles that require investment of time a money.